WebCard Loyalty - Advantages

Data control: User-centric approach; the customer decides what personal data he wants to pass on.
Enjoyable shopping: The time and effort spent on filling in forms with personal data is reduced to a minimum.
Simplification: The customer does not have to remember any additional passwords or customer numbers; the card is always available.
No installation: The integration of Microsoft CardSpace™ means that the customer can start straight away without installing any software; implementations are available for other platforms; it is an open standard design.

Process simplification: The customer quickly and easily receives a single login, the input of personal data is reduced to a minimum.
Increased volume of use: The customer does not have to remember any passwords or customer numbers; the card is always available.
Current validated data: The card data is always up-to-date and validated by the card issuer. Low loss rates, less stray data.
Added value for partners: Issuer tags allow specific offers to be displayed or the running of promotions. Creditworthiness data can be used by all partners.
Simple integration: CardSpace™ can be very easily integrated in the partner's shop processes (PHP, .NET, Java, ...).

Marketing: The loyalty card and logo is present on the user's PC.
Return on investment: Customer data can be enriched with the issuer's own tags, e.g. Gold Customer (name, e-mail and address) or Platinum Customer (name, e-mail, address and valency/creditworthiness). A significant advantage here is appropriate pricing for the acceptance partner.
Added value for issuers: Simple fusion of virtual and physical loyalty cards.
High rate of distribution: Preinstalled under Windows VISTA, simple post-installation under Windows XP; component of .NET 3.0.
Open standard: Implementations are also available for other operating systems and browsers (Project Higgins, xmldap, etc.).

Source: http://funlamp.dmz.fun.de/english/Products/WebCardLoyalty/Advantages.asp

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